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MARKETING ARTICLES FOR SME’s Small to Medium sized Businesses Enterprises
Godbold & Associates have produced a wide range or original marketing and business articles, which have have been featured in Industry and Business publications.
These have been written specifically for small to medium size businesses in all areas of business and industry, to minimise the mystique associated with the academic side of Marketing.
The articles all use real life examples and show just where you can do things yourself to improve your marketing and what you should hire professionals to do for you.
A commonsense read for all owners and managers of SME’s!
Download articles FREE
SME’s are the largely unsupported heroes of business and industry, so if you own or manage an SME, are studying the practical side of business or marketing, or are looking for an article for a business or industry publication, you are welcome to download the articles below for your own use. We do ask that you attribute them to Godbold & Associates and include our website www.godbold.com.au if you reproduce them in any form.
You will be asked for an email address and will receive a newsletter from time to time with new articles and other material f interest to business people in general.
New Book – “Marketing for SME’s Made Easy ”
Our book, Marketing for SME’s Made Easy is now available . It has been designed as a step by step manual that allows SME and other business managers and operators to fine tune their marketing activities as they read. It will help you to see where you can improve your business and turn ideas into actions and then into bottom line results, chapter by chapter.
If you would like to be the first SME in your market to get the strategic advantage this book offers,
Download the Articles you want
Please enter your email address below then click on the article/s you would like to download:
Relationship marketing - looking after the customers who create your profits. Put your marketing effort into the place your profit comes from .. Your current customers! This article explains why your current customers are essential for success and how to implement Relationship Marketing in your business.
Marketing is action . making it happen! Not just ideas .. But making it happen. This article will tell you how to do it. How to move from just thinking to doing . making results happen. Analysis . then Action!
Market research . debunking the myths. This article demystifies Market Research. De-bunking the myths of Market Research. Learn why MR is not a guarantee of marketing success and how to make Market Research part of your ongoing business activity, to stay in touch with your market and customers.
What's the boss's job? . remind yourself about the "important" parts of your management role. Forget the "urgent" problems. This article will remind you of the "important" jobs you have as a business owner or manager. Condensed thoughts from management Gurus and my personal experience. This article will bring you back into focus and help yout turn your employees into an asset rather than a liability.
Strategic alliances . easy way to access new markets, new customers and extra profits. one plus one = three. Strategic alliances, one of the biggest trends in business strategy over the last decade. Gain easy access to new markets, new customers and extra profits. With strategic alliances, your business wins, your alliance partner wins and the customer wins. This article shows you how to make it happen.
Strategic planning . how to get your business where you want it to be in three steps. looking for a miracle - try Strategic Planning. Stategic Planning How and why to do it. The three steps to move your organisation from where you are now to where you want to be. How to make it happen with the full support of all stake holders and your management team - A Miracle waiting to happen!
Preparation pays . lesson from the gold medal olympian steven bradbury. Preparation plus persistence = GOLD! Find out how you can gain a gold in your business or industry, by using Stephen Bradbury's principles. Learn from Australia's most surprising Olympic Gold Medal winner.
Honesty . a marketing plus! When everyone else is telling Porkies, the Truth becomes a valuable marketing tool. This article will help you to use the truth as a business and product plus.
Product . how to find and promote you business's "real" product. If you don't get the "Product" right, your pricing, distribution and promotional strategies will defininely be wrong. The first step in any marketing strategy is "Product". Find out how to define the real product in your business and how to build a "Product Marketing Strategy".
Price . why people don't buy on price! In this article you will find out, why people do not buy on price, why customers will happily pay for extra products or services you are currently giving away, that you are more aware of price than your customers. You will find out how to build a common sense Pricing Strategy for your business, that doesn't involve discounting yourself into a loss.
Place/Distribution - the new trend to integrated multiple distribution strategies. Location, location, location is now convenience, convenience. This article explores the new trend towards multiple distribution methods including the internet. "If your customers are spending a lot of time in cyberspace, it makes sense to open a branch there!" This article also covers Trade alliances and moving beyond "just in time" delivery, to help you to build a Distribution Strategy for your business that keeps in touch with today's trends and tomorrow's customers.
Advertising basics . why, how, where, when and how much! Where the rubber hits the road. This article show you how to make your advertising work for you - not just the media. Why you should or shouldn't advertise, how to choose the right media, why you need a great offer to get a great response and how to design an advertisement to get results.
Cross selling . sell more to your current customers . they expect you to! In retail, point of sale exposure creates sales of both regular lines and impulse purchases. But the same idea can also be applied to other businesses. Do your customers really know about all the products and services you have to sell . probably not. Take some lessons from retail design expert Neil Arrowsmith and start letting your customers and potential customers know what they can buy. This article will give you some new, low cost ideas for increasing your sales by exposing your products to your customers.
Direct marketing . the golden opportunities of database marketing. If you don't know your customers, have an up to date database and don't know what they buy from you, you are missing out on a golden opportunity.
This article shows how you can use the various methods of direct marketing to build extra sales and profits, while adding to the real value of your business. What offers to make and how to approach the task.
Direct Marketing - an essential element in most businesses today.
Public relations (pr) . gain real product credibility by helping the media blow your trumpet using pr! Find out how to gain real credibility for your product or service using PR. Learn what turns on the media and why you should treat them as a special target market with particular needs if you want to gain PR exposure. The right approach can gain thousands of dollars worth of media exposure at modest costs, if done correctly and professionally.
Trade shows . how to use trade shows and expos as a marketing tool. A microcosm of your industry, assembling at one location the most influential and interested people in your marketplace. Find out why trade shows are brilliant for new products and services, how they can consolidate current market positions and lead to big opportunities.
Measuring results . create kpi.s and get big results from doing everything a little better. Results measurement produces feedback. Feedback produces champions! If you are just measuring sales turnover, this article will show you how sales can increase by 33%, by doing everything in the sales process just 10% better. Feedback is the breakfast of Champions .. Discover why.
Creating a "sales supportive culture" in your business. "If you are not looking after the sales staff and customers, in your business, pretty soon you won't have a business to look after!" Find out why and how you can create a sales supportive and sales orientated culture in your business and celebrate success together.
A marketing christmas carol . a timely reminder around christmas that there is more to life than business. An article written around Charles Dickens "Christmas Carol" story. A timely reminder around Christmas time, that being in business does not mean losing our humanity. That there is more to life than business . A warning not to become today's Ebineezer Scrooge! Worth reading and sending out at Christmas.
Viral marketing . germ warfare in business. Germ Warfare in Business A new way - a paradigm shift for promoting new products. This article builds on an Australian 60 minutes program, to explore the "How to" of Viral Marketing. A must read experience for those with new products to launch.
"The Art of War" in business . 2,000 year old lessons from a chinese general. This article shows how to use the 2,000 year old lessons of the Chinese General Sun Tsu to defeat competitors in your industry or market. Based on Sun Tsu.s internationally famous book .The Art of War., the article gives practical ways to develop your business strategy in a competitive environment.
Move out of your comfort zone . or find your business going backwards! If you are in the "Comfort Zone" in your business . you are probably going backwards! This article challenges you to look at your business as a part of a constantly changing world and to create strategies that accept and move with change, rather than fighting against it.
Produce a "marketing strategy" for your business. You can produce a Marketing Strategy for your own business using the step by step process in this article. Or you can use it as a guide for judging the competence of a professional marketing manager or consultant. A comprehensive Marketing Strategy is essential for any business and clarifies business objectives and how to achieve them.
Market segments . is your market segment growing or shrinking? Your business success is dependant on the market segment you serve, so it makes sense to take a good hard look at where it is going now and where it will be in the future. This article shows you how to tune in to your market segments so you can take action before your competitors.
"The Mousetrap Myth" . read this before you launch a new product. Inventers and entrepreneurs have lost millions in the naive belief that the brilliance of their new product,(mousetrap), will have the world beating a path to their door. This article takes a hard nosed look at the pitfalls of launching new products in a world where 80% of new branded products fail. A must-read for anyone launching a new product or brand.
Time . a critical part of marketing . find out how to make "time" work for you. Despite the world moving faster, markets are slow to react to change. This article explores the need to build into your business plans the element of .TIME. and how the adoption cycle has to work through three steps before a change is accepted. And how to shortcut the process.
New "financial" & "calendar" year marketing resolutions. When you have reached the end of your business.s financial year and added up the results, it is a good time to review what was done and achieved and to put together some new resolutions for the new financial year.
Marketing to women . are you missing 80% of your market? Women and men are different in fundamental ways that impact on business and markets consumer and industrial. This article will open your eyes and change your strategies in marketing and advertising to a group that makes 80% of the purchase decisions world wide.
Social responsibility in business and marketing . the new USB! Social Responsibility is the big trend in business internationally; with major companies differentiating themselves form their competitors on the basis of what they give back to the community.
This article shows how this trend is happening and how small and medium size businesses can take advantage of the idea to gain support from their communities and stand out from their peers.
Branding . how to build your brand! This article explores the Laws of Branding not generally understood in business and shows how the major brands were built using them. Find out how you can apply these simple rules to your own products and business to build them up as true .brands. in the minds of your customers.
Franchising . the pros and cons of "franchising" as a business / marketing strategy. Should you buy into a franchise business? Should you use franchising as a strategy to expand your business? These questions are answered in this article which show why some franchises work well and others should be avoided as well as the pitfalls of starting your own franchise organisation.
Email marketing strategies . the electronic media you have to be in and how to do it This article shows how and why you should consider email as a true marketing media. How to avoid the danger of spamming. Americans now spend more time reading emails and on the internet than they do watching TV. Find out the best way to communicate your business or promotional message professionally and have your email welcomed by customers and prospects alike.
Website marketing strategies . how to make your website work for you! Having a website is now an essential part of business. This article in two parts covers first, why you need a website and why you should review your current one and secondly how to design the website that to target your market. This is a must read article for all SME.s and shows you how to make sure your website is working for you without spending more than you have to on bells and whistles.
